Gillette ‘Limiting’ Tiger Woods’ Role In Marketing Campaign; Nike Offers ‘Full Support’




Tiger Woods will play a more limited role with sponsor Gillette in the wake of his announcement of an indefinite leave from golf, according to the Wall Street Journal.

“As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs,” Gillette spokesman Michael Norton told the newspaper in a statement, calling Woods’ current controversy “a difficult and unfortunate situation.”

Norton would not comment on the company’s future with the golf superstar.

According to Bloomberg News, television advertisements featuring the embattled athlete have virtually disappeared from primetime TV since his November 27 car accident.

Earlier this week, another of Tiger’s endorsers, Gatorade, discontinued its Gatorade Tiger Focus drink but denied the timing had anything to do with his current controversies.

However, Nike offer its support of the star on Saturday.

“Tiger has been part of Nike for more than a decade. He is the best golfer in the world and one of the greatest athletes of his era,” the company said in a statement to Access Hollywood. “We look forward to his return to golf. He and his family have Nike’s full support.”

The star, who rakes in millions from his endorsements with companies including Nike, Gillette, Gatorade, Tag Heuer and Electronic Arts, released a statement on his Web site on Friday admitting to “infidelity” and announcing he would be taking a break from his sport to focus on his family.

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